Interaction-Studio-Accredited-Professional Practice Exam and Study Guides - Verified By ValidExam Updated 77 Questions [Q16-Q37] : Valid Premium Exam : http://premium.validexam.com

QUESTION 16
What is the best practice naming convention for attributes?

UpperCamelCase

Lower_snake_case

Upper_snake_case

lowerCamelCase

QUESTION 17
Which ingredient shows a vistor products or content based on a “people like me” algorithm?

Similar Items

Trending

Collaborative Filtering

Co Browser

QUESTION 18
How often is the Event Stream report refreshed?

Every Day

Every 15 Seconds

Every 30 Minutes

Every hour

QUESTION 19
Event API requests are made using what two content types (select 2)?

CSV

XML

Form URL encoded

JSON

QUESTION 20
What are the two main functions of the Event API? (select 2)

Capture user attributes and actions

Process GDPR data or deletion requests

Return campaign responses

Bulk load external campaign data

QUESTION 21
Which three components of a recipe are optional when configuring a new algorithm?

Decisions

Ingredients

Variation

Boosters

Exclusions

QUESTION 22
Which data feed integrates purchase data into a profile in interaction studio?

Interaction feed

Conversion feed

Transaction feed

Catalog feed

QUESTION 23
What are the components of an interaction studio web campaign? [check]

Email capture, homepage, and product requisite

Experience, template, and content Zone

Configured recipe, visitor profile, and content window

Affinity, infobard and attribution window

QUESTION 24
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Use a segment to setup a filter, then use the filter in campaign statistics

Use a segment to set a global goal

Use a segment to specify certain actions, which can be set as the goal for a campaign

Use engagement compare functionality to see the differences in key metrics and behaviours

QUESTION 25
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A/B testing

Rule based testing

Time based testing

Variation testing

QUESTION 26
How does IS define web template?

A repeatable framework used to create a web campaign

A google Chrome Extension

The events and behavior of what will be captured on the websites

An area on your site that a developer has configured.

QUESTION 27
What are the two competitive advantages of interaction studio? [check]

Monitors active time spent and true engagement

Integrated content management system

Managers Consent

True Real-Time Decisioning

QUESTION 28
What is the maximum number of user attributes you can setup per dataset?

100

250

500

QUESTION 29
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Einstein content recommendation

Banner with CTA

Infobar with CTA

Einstein product recommendation

QUESTION 30
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualâ€™s in-the-moment intent, across channels?

30 Seconds

30 milliseconds

1 second

1 minutes

QUESTION 31
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

Einstein recipes

Catalog items

Promotion

Einstein Decision

QUESTION 32
What two features of interaction studio can be used in an open-time email campaign?

Promotion

Attribute

Survey

Recipe

QUESTION 33
When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

QUESTION 34
How often does interaction studio poll the sftp for new files for ingestion?

Immediately

Hourly

Daily

Every 15 minutes

QUESTION 35
Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

QUESTION 36
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

The option to include built-in fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to send segment date to Marketing Cloud

QUESTION 37
How does interaction studio deliver technical value to marketers? [Check]

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

By listening to customer signals, understanding customer intent, and acting accordingly

By providing a platform to manage, schedule, create and monitor content

By providing a cloud-based application designed to help salespeople sell smarter and faster