Updated Oct-2023 Pass Marketing-Cloud-Email-Specialist Exam - Real Practice Test Questions [Q55-Q75]

admin Marketing-Cloud-Email-Specialist Salesforce October 27, 2023

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Updated Oct-2023 Pass Marketing-Cloud-Email-Specialist Exam – Real Practice Test Questions

Download Free Salesforce Marketing-Cloud-Email-Specialist Real Exam Questions

Salesforce Marketing-Cloud-Email-Specialist certification exam is designed for individuals who want to demonstrate their expertise in email marketing using Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Email Specialist certification validates a candidate’s knowledge and skills in creating, managing, and analyzing email campaigns using the Marketing Cloud platform. It covers various topics such as email design and development, subscriber and data management, email automation, and performance measurement.

QUESTION 55
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

Create an API-driven process to put the data directly into the data extension when any data is changed.

QUESTION 56
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

Footer

Email Body

Envelope Content

Link Content

QUESTION 57
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank’s external SFTP.
How should the scheduled automation be configured to achieve this?

Filter Activity > File Transfer Activity > Data Extract Activity

Filter Activity > SQL Query Activity > File Transfer Activity

SQL Query Activity > Data Extract Activity > File Transfer Activity

Data Extract Activity > SQL Query Activity > File Transfer Activity

QUESTION 58
What are the ways that data can be imported into the marketing cloud? (Choose 3)

Import Activity

Import Wizard

API

Query Activity

QUESTION 59
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

Schedule report and email file to the director.

A Schedule report and email the link to download.

Schedule report to export as a web page.

QUESTION 60
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

Use Query Activities

Use Drag and Drop Segmentation to create data filters

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

QUESTION 61
A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

Automation Studio

Data Designer

Audience Studio

QUESTION 62
What is a purpose of marking an attribute as hidden?

The attribute is not available for CAN-SPAM compliance

The attribute is not available to store data

The attribute is not available to other users in the account

The attribute is not available to subscribers on the Profile Center

QUESTION 63
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

File Transfer Activity > Send Email

Import FileActivity > File Transfer Activity > Send Email

File Transfer Activity > Import File Activity > Send Email

Import File Activity > Send Email

QUESTION 64
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

SQL Query Activity

Segment Activity

Filter Activity

Data Extract Activity

QUESTION 65
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Replace the Schedule with File Drop and use a filename pattern

Implement an API to start an automation with every file transfer.

Replicate the automation and schedule mem to execute server eight hours

QUESTION 66
What can be used to join two data extensions to segment via Drag and Drop Segmentation?

Subscriber Key

Subscriber ID

Data Relationship

Send Relationship

QUESTION 67
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

Contact Builder

Automation Studio

Journey Butter

QUESTION 68
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? (Choose two.)

Templates provide the ability to create email messages using content blocks.

One template can only be used for one email, maintaining brand standards.

Emails can be formatted for desktop and mobile without extra coding.

HTML developers are needed to build templates, but not emails.

QUESTION 69
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

Subscribers who have opened an email in the past 30 days.

Subscribers within a 30-mile radius of a zip code.

Subscribers who have submitted spam complaints in the last week.

Subscribers who have not clicked in the past three months.

QUESTION 70
What does Exact Target do to help protect your data when you log in? Choose 2

Authenticate your browser

Enter your username and password

Click Send Activation Email button

You must choose a long password with multiple characters.

QUESTION 71
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn’t being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of’Held’.
What is the source of the duplicate subscriber key?

Triggered Send Managed Lists

Global Unsubscribe List

Auto Suppression List

QUESTION 72
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

Append

Overwrite

Add and Update

QUESTION 73
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:

Scheduled Send Emails

Predictive Email

Journey Builder

Automation Studio

QUESTION 74
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Recent Email Send Summary

Email Performance by Domain

Email Sends by User

QUESTION 75
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

Choose data extension of contacts, and then choose to send “Based on Recipient Test Data Extension.”

Create a Test data extension that contains the five content variations the two team members need to validate.

Enter the email addresses to receive proofs, and then choose to send “Based on Subscriber Preview
‘myTestData.'”